ANGELES ELECTRIC REDESIGN
Role
Designer + Webmaster
Client
Angeles Electric Inc
Year
2024
OVERVIEW
Angeles Electric is a small, family-owned electrician business that has been a staple of their community of Port Angeles, Washington for decades. Although their shop been in operation for nearly 70 years, their business has largely operated solely by phone and word of mouth. They created their first web site in 2011 but it was very rudimentary and hadn’t been updated since. They reached out to me to help them do a complete overhaul of their online presence. I built them a new site from scratch using WPBakery + Salient and redesigned their logo to make it responsive across screen sizes.
ROLE AND DURATION
Since this was a freelance project, I was the sole designer and webmaster for this entire project. The site was completed over the course of about 2 months. They reached out to me in August 2024. I completed their branding that same month and by the end of September the site went live.
01
PHASE ONE: CONSULTATION
When Heidi and Ken of Angeles Electric first reached out to me, I sat down with them to discuss their goals for the website and what platforms they were currently using. At the time, the only places they were online was their website and google maps. Additionally, they didn’t have a way to accept online payments from their customers. The majority of transactions were being done through checks or in person with a credit card reader.
In order to help modernize their business, I thought it would be best to start from scratch and create a digital strategy for them that made sense for their business needs.
ORIGINAL WEBSITE
Their previous website was built in 2011 using an integrated site builder that was part of a marketing platform they were subscribed to called ‘Thryv Marketing’. While there wasn’t anything explicitly wrong with the platform, many of the features it provided were simply unnecessary for their business and going unused, especially for how expensive the monthly fee was. I decided it would be best to just move them to a more modern and modular platform like DreamHost + WordPress where they could have full ownership of their domain and have the freedom to add or remove features as they saw fit. It would also save them a ton of money in the long run.
GOALS
Since the majority of their business is run offline, their vision for what the new site should look like wasn’t exactly clear so they trusted me to design whatever I thought would work best. They did however have a few things they wanted to make sure were included:
- Pricing
- One of their biggest problems were prospective customers calling their office throughout the day solely to ask about their rates. They wanted to make sure this information was displayed large and very easy to understand.
02
PHASE TWO: BRANDING
When Heidi and Ken of Angeles Electric first reached out to me, I sat down with them to discuss the current state of their website to see where they were at and what platforms they were using. At the time, the only places they were online was their website and google maps – no social media pages had been created for their business yet. Additionally, they didn’t have a way to accept online payments from their customers. The majority of transactions were being done through checks or in person with a credit card reader.
In order to help modernize their business, I thought it would be best to start from scratch and create a digital strategy for them that made sense for their business needs and could be implemented easily, but better prepare them for the future.
03
PHASE THREE: FACILITIES + iOS APP
The next phase of this project consisted of tackling the ‘Facilities’ tab which housed all of the tour building features of the app. We knew early on that this tab would be the most dense part of the platform and therefore the most challenging for the developers. With five steps and multiple features on each page, it was crucial that users could easily and reliably complete the same process for every area in a facility. During this time I also addressed issues with search and revised the iPad companion app.
Toward the end of this phase, I began to take more a lead role in the project and was trusted to complete the design of the remaining pages of the platform.
